Every law firm would like to rank highly on Google or Bing and the only way to do this is through high-quality content. The best content is shared across social media, linked by other websites, and generally passed along by consumers. As Google sees more people are coming to your page for information, it boosts your authority which leads to higher rankings.
As the SEO community continues to wait for the newest Penguin updates from Google, people are making educated guesses about what to expect from these changes. Among the anticipated changes is a greater emphasis on link relevance related to content. People have attempted to game the system by linking from high quality but irrelevant pages.
For optimum SEO exposure, it is important that a site be audited to ensure that best practices are being utilized, maximizing a page’s chances at climbing the search rankings. An SEO audit can check your sites headers, title tags, H1 and H2 tags, and more to make sure they are optimized for your particular SEO